Isha Jajodia, Founder of Roseroom, is a visionary couturier known for her blend of traditional Indian craftsmanship and contemporary elegance. Roseroom, celebrated for its timeless couture, embodies Isha’s dedication to intricate details, luxurious fabrics, and a poetic design language. Her latest collection, “Art of Eternity,” draws inspiration from French architectural motifs and the rich heritage of chikankari embroidery. This collection harmonizes delicate lacework with floral elements, redefining bridal wear through a fusion of vintage charm and modern sophistication, creating garments that are not just clothing but exquisite works of art.
Couturier, Isha Jajodia adds, “Every time I travel, whether it is within India or abroad, I tend to notice intricacies that stay with me and when I get to my drawing board, these memories come flooding back. I have always been in awe of French architecture, there is something so fluid about the clean lines and remarkable flamboyance, I also feel the need to preserve traditional craftsmanship like Chikankari so I decided that for Art of Eternity, I will find the right way to blend the two ideas and create a Bridal collection that is the epitome of old world beauty and modern aesthetics.” In a candid chat, we understand what entails the new collection
How does Isha Jajodia’s new collection, ‘Art of Eternity,’ blend French architectural motifs with Indian traditional craftsmanship?
In the latest collection “Art of Eternity,” we beautifully intertwine French architectural motifs with traditional Indian craftsmanship. Inspired by the fluid lines and remarkable flamboyance of French architecture, she blends these elements with intricate chikankari embroidery, a craft she deeply cherishes. The collection features delicate lacework echoing floral motifs, creating a timeless allure that marries old-world charm with modern sophistication. Our designs aim to redefine bridal wear, offering pieces that are not just clothing but true works of art, celebrating the fusion of cultural influences in every stitch.
What are the key elements that define the Roseroom woman as depicted in the ‘Art of Eternity’ collection?
The Roseroom woman in the “Art of Eternity” collection embodies confidence, grace, and a love for timeless elegance. She cherishes tradition with intricate chikankari embroidery and embraces modern sophistication through bold, contemporary silhouettes. Her style is a perfect blend of femininity, romance, and a deep appreciation for craftsmanship, making each piece a reflection of her refined taste and personal charm.
How do you use fabrics and design elements to evoke a sense of grace and refinement in your bridal collection?
In our bridal collection, we weave together delicate fabrics and design elements to evoke a profound sense of grace and refinement. Each piece is crafted with meticulous attention to detail, using fabrics that flow effortlessly to enhance the bride’s natural beauty. The intricate lacework and floral motifs add a touch of timeless elegance, while modern silhouettes bring a contemporary allure. It’s about creating garments that not only look exquisite but also make the wearer feel truly special on her big day, embodying a sense of grace that transcends mere fashion.
What role does the craft of chikankari play in the ‘Art of Eternity’ collection, and how is it paired with other design elements like lace?
In the “Art of Eternity” collection, chikankari holds a special place as a timeless craft that I deeply admire. It enriches each design with its intricate threadwork, adding a sense of heritage and authenticity. Paired delicately with lace, chikankari creates a beautiful contrast of textures, blending traditional Indian craftsmanship with the ethereal charm of floral lace. This fusion not only enhances the aesthetic appeal of each piece but also symbolizes a harmonious blend of cultural influences, making every garment a true masterpiece of artistry and tradition.
